The success or value of any product or service depends on a finite number of critical factors. Each of these can be glaringly obvious or completely invisible in different situations. Every successful offering addresses them all, whether they know it or not.

Our courses are set up to explore The Britten Institutes Design Principles initially and how you can apply them. 

 

THE DESIGN PRINCIPLES

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The overarching objective is to reach a new place that is in alignment with your purpose.


The Britten Institute has developed and is making available to a very broad audience, a set of design tools that will enable more New Zealanders to develop thoughtful and valuable products, services and systems.

The tools encourage our acknowledged creativity and technical ability whilst providing a rigorous evaluation frame work to ensure customer value, environmental integrity and market success.
— Joanna Doolan | EY New Zealand