New Zealand continues to follow traditional value creation models. We have ideas, we make things and then we start to think about how we are going to create fit or to sell into an ever-more competitive global market. That market is changing and so are our opportunities!

Throughout our European history we have leveraged our natural environment to help us sell our products. We have been great at coming up with pragmatic solutions that enhance the lives of some in the belief that a rising tide lifts all boats. We have been unprepared to acknowledge the effect of our development policies.

What will define us? Other countries have rivers and mountains as well as entrepreneurs with ideas. It is time for us to decide our own real and compelling story. The Britten Institute believes that we have it in our power to reshape our country's future by incorporating social, environmental and financial measures into all that we do, and spreading the benefits.

The real voyage of discovery consists
not in seeking new landscapes but in having new eyes.
— Marcel Proust