WHAT WE Do

Image by Felicity Powell

Image by Felicity Powell

The power of cognitive diversity in teams to discover solutions to our big social and environmental challenges. This is the driving force behind a movement that Dorenda has been predicting for a long time. Her teaching, mentoring and speaking engagements all focus on how to prepare and achieve this change.

Our team believes it is detrimental to the growth of society to limit business to financial gain. We believe that an ethical design process will help bridge the broadening gap that has opened up between society, the environment and business. Dorenda has developed tools and methods to bring diverse people together, respect their differences and bring forward ideas guided by a set of universal principles.


Reframing design around a set of principles that will secure our environmental, social and financial future.


Throughout our European history we have leveraged our natural environment to help us sell our products. We have been great at coming up with pragmatic solutions that enhance the lives of some, in the belief that a rising tide lifts all boats. We have been unprepared to acknowledge the effect of our development policies on our people or our natural world.

It has become apparent that we have not thought broadly enough, or deeply enough, about the implications of our design processes. Our design and innovation teams are generally populated by middle class Europeans who have had the advantage of professional education. The outcome of this is that our thinking, although we consider it diverse, tends to lean towards a collective life experience. Engaging diverse minds will bring multiple advantages both at a societal and business level.